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Gail Wernes has spent over 30 years in senior management, sales and marketing
positions in the fragrance industry working with the leading U.S. consumer
products companies.
Key to her success is Gail’s ability to understand her clients and
translate their business objectives into successful marketplace executions.
This requires the understanding of product, positioning and image in the
market, the competitive landscape, the retail environment, and a respect
for the financial and timeline constraints of both the client and the
project.
All initiatives require the handling of confidential information, as well
as the ability to recognize and bring forward the resources needed in
order that the project be successfully and profitably completed.
Gail’s corporate management, sales and marketing background, understanding
and experience in executing strategic initiatives have influenced her
views of the importance of real estate’s corporate role. She considers
Business Driven Real Estate Solutions to include
strong image and business transformation components.
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Credentials |
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President-U.S.
Consumer Products – Symrise Inc.
- Worked with
major global client to develop client-specific testing laboratories.
Project was completed on time and considerably under budget.
- Merger-related
experience (Dragoco and H&R)
- Relocated
the professional staff of Dragoco (Totowa) into the H&R corporate
headquarters (Teterboro) less than five months after merger announcement.
- Integrated
Totowa production into the H&R Branchburg facilities in less
than nine months after merger finalization.
- Right-sized
workforce and refocused resources on key clients and projects.
- Developed
a new business unit focusing on store brands.
Vice President – Strategic Planning, Sales, Fragrance Development,
Marketing & Consumer Research - Firmenich, Inc
- Established
the Personal Care Business Unit – doubled sales in less
than four years.
- Established
Marketing & Consumer Research Departments which were considered
best in class.
- Developed
and executed the U.S. Fragrance Division Five Year Strategic Plan.
- Worked with
internal and external resources on the planning of a new fragrance
facility.
- Business
advisor in the establishment of a Project Management computer
system which became the company’s global model.
- Developed
winning hair care fragrance for a global company which afforded
the client a 43% cost savings representing over $1.0mm.
Vice President
– Fragrance Development & Marketing – Roure Bertrand
Dupont
- Established
the company’s Marketing Department, determined its vision,
objectives and strategy.
- Professionalized
the Fragrance Development Department – hired, trained and
coached new members. As a result, the business grew eightfold
in 12 years.
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Gail Wernes
